MobileX Lexington


Overall Schedule

Time Description
9 - 10 Registration, Breakfast, iPhone SDK setups for iPhone beginner track
10 - 11 Opening Keynote - Lessons from Starting a Mobile Gaming Company - Nicholas Holland, Centresource & Mobile Assassins
11-11:45 Breakout 1 - see below for each track's sessions
11:45 - 12:30 Breakout 2 - see below for each track's sessions
12:30 - 1:15 Breakout 3 - see below for each track's sessions
1:15 - 2:30 Lunch
2:30 - 3:15 Breakout 4 - see below for each track's sessions
3:15 - 4 Breakout 5 - see below for each track's sessions
4 - 5 mobileX pitch contest
5 - 6 Closing Keynote - What's Next in the Mobile World? - Luke Murray, Awesome inc Experience

Breakout Session Tracks & Schedules

The majority of the conference will be spent in breakout sessions. There will be different types of breakout sessions that we'll call 'Tracks'. The names and schedules of the individual tracks are as follows:

iPhone Beginner

For eager developers wanting to get their hands dirty with iPhone development. Please bring your macbook with the iPhone SDK already downloaded or show up during breakfast to get the SDK loaded on your machine. We will have several flash drives with the SDK on them and will help you get set up.

Time Speaker Topic
11-11:45 Justin Raney (APAX Software) Setup Development Environments, Getting to know XCode, Hello World App
11:45 - 12:30 Justin Raney (APAX Software) Learning the Basics Lecture
12:30 - 1:15 Justin Raney (APAX Software) Navigation Controls, Table Views
2:30 - 3:15 Justin Raney (APAX Software) Working with Basic Data Sources (XML)
3:15 - 4pm Justin Raney (APAX Software) Quick Introduction to WebViews, MapViews, GPS, Accelerometer


This track will cover problems that entrepreneurs face specifically in the mobile market as well as what trends are emerging that would make sense for an investor to invest their money in, and a future entrepreneur to invest their time.

Time Speaker Topic
11-11:45 Sam Soffes, Tasteful Works, Inc. Building an iPhone app with 3+ million downloads
11:45 - 12:30 TBD, Northern Kentucky University University Application Development
12:30 - 1:15 Bob Babcock, The Appcast App Store Trends
2:30 - 3:15 Brian Raney (APAX Software), Sam S (Tasteful Works, Inc), Nick Holland (Centresource & Mobile Assassins), Conrad Carney (CMS Text) Mobile Entrepreneurs PANEL
3:15 - 4pm Elizabeth Rounsavall (Chrysalis Ventures), Rick Coplin (TechColumbus), Bill Cunningham (NKU Entrepreneur Institute), Luke Murray (Awesome inc Experience) Raising Money For Mobile Ventures, Opportunities & Trends PANEL


For attendees with an interest in the technical details of mobile platforms, and their applications. There will be iPhone specific sessions as well as sessions that explore and compare other platforms.

Time Speaker Topic
11-11:45 Brendan Lim, Intridea Introduction to Palm webOS SDK
11:45 - 12:30 Sam Soffes, Tasteful Works, Inc Universal iPhone/iPad apps
12:30 - 1:15 Brendan Lim, Intridea Building Native Apps for iPhone, iPad, and Android JavaScript with Titanium Mobile
2:30 - 3:15 Uki Lucas, Chicago Android Beginner Android Development Workshop 1
3:15 - 4pm Uki Lucas, Chicago Android Beginner Android Development Workshop 2

Mobile Marketing

How does the ubiquity of mobile phones change the way we tell people about products and services? This track will have sessions that explore how to leverage mobile phone technology to market what you are doing - whether it's marketing an iphone app, a restaurant, or a fortune 500 business.

Time Speaker Topic
11-11:45 Conrad Carney, CMS Text How social media can be adapted into the advertising budget of a company's business model. The pro's and con's of social media as a business tool.
11:45 - 12:30 Krista Neher, Boot Camp Digital Mobile Marketing 101
12:30 - 1:15 Krista Neher (Boot Camp Digital), Conrad Carney (CMS Text), Nick Holland (Centresource & Mobile Assassins), Jon Myers (Jufti Games), Kakie Urch (UK College of Com & Info Studies) Marketing & Media: Traditional & Social PANEL
2:30 - 3:15 Mike Mettler, AdCru & Admob (former) Monetization & Social Media
3:15 - 4pm Jon Myers, Jufti Games App Launch Marketing