Mobile Marketing-Connecting with Consumers-Krista Neher

Mobile marketing apps can target customers in ways that print and other media never could. Mobile devices are almost always with the consumer who owns them and give a better,more focused interface by which to target and track activity. Integrating mobile into the overall marketing strategy can boost business and create buzz among mobile device users, which also migrates to other platforms. One estimate is that within two years, 40% of internet access will happen from mobile devices. Effective advertising on mobile devices is constantly changing, just as the mobile devices are. Opportunities for marketing include display ads and apps, which offer click through links and app utility. Mobile commerce is still developing and is dependent on the evolution of smartphone technology. Apps are not always for actual sales online, but also for coming up with something creative that drives brand awareness.

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