Marketing Strategies for Mobile Social Media Apps – Ryan Bauer

Social Media has given rise to numerous innovative applications which link to established social networks. One example is Foursquare, a location based marketing app, which posts users location check-ins and info about locations to social networks including Twitter & Facebook. Ryan pointed out that establishments can link advertising and  promotional campaigns to these location based apps to drive traffic to their businesses. Loyalty programs and other visitor benefits can be promoted on social networks and already developed mobile marketing apps. Using coupon codes, click through rates and other measurable indicators, clients can track the penetration of their program. Opportunities exist for development of apps that create these cross-platform marketing utilities and give users real time results and business building opportunities. Contests and sweepstakes are also great ways of capturing new users and measuring consumer interest and interaction. Social media can create the interest or 'buzz' for business and then the businesses can convert interest into sales through the use of relevant mobile marketing apps.

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