The App Store: Apps & Trends – Bob Babcock

Yes...there is an app for that. And if there isn't, just wait a few weeks. With exponential growth and currently over 160,000 apps available, the iPhone app store has a mind boggling array of apps for every imaginable service, game, resource and more. On an average day, about 800 apps come out, including books, multiple iterations of one app and new unique offerings. Its a real challenge for new developers to set themselves apart. If you can create a marketable app, there is a considerable opportunity for creating a revenue stream from its sales. Even free apps can make money through advertising networks like Ad Mob. One amusing note - as in other areas of marketing, one can never go wrong underestimating the taste and maturity of the user audience. Example: The day after Christmas, with new iPhones and iTunes gift cards in hand, people purchase iPhone apps at record pace. The most popular app downloaded on Dec. 26? Drum roll, please--iFart. 'Nuff said.

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