Mobilex Columbus
22Mar/10Off

Pictures from MobileX 2010

We hope you all enjoyed the conference. Here are some pictures that we had sent in by Ed Crockett, Enjoy! You can view them all here

8Mar/10Off

Bob’s thoughts on Chuck Yim’s morning presentation, and pi!

4Mar/10Off

Solving Problems with SMS – Vitaliy Levit & Yury Tsukerman

SMS is more than just a text message. Within a decade there will be near global penetration of mobile media, including multiple units per person. SMS technology will be an increasingly regular platform for exchanging and acquiring information. As another platform for mobile marketing, SMS has the ability to provide nationwide and international connectivity through couponing, appointment reminders and time sensitive information, for example. One unique and important feature of SMS is that is used very little bandwidth and can function in situations when other mobile networks will not. SMS is also a business problem solution which creates increased revenue. For example - At Salon Lofts, stylists spend less time on the phone since they implemented a text message appointment and reminder system. SMS use for paid parking yielded an increase of 10% in revenue for parking fees. Simple reminders and confirmations with payments added to cell phone bills. Imagine the possibilities......

4Mar/10Off

Funding a Startup, what are your options?

MXColumbus.

MXColumbus.

From left to right, Luke Murray, Michael Bowers, Adam Winters, Rick Coplin, Mark Gilicinski.
FYI: Startup Weekend Columbus REPRESENTING!

4Mar/10Off

Mobile Marketing-Connecting with Consumers-Krista Neher

Mobile marketing apps can target customers in ways that print and other media never could. Mobile devices are almost always with the consumer who owns them and give a better,more focused interface by which to target and track activity. Integrating mobile into the overall marketing strategy can boost business and create buzz among mobile device users, which also migrates to other platforms. One estimate is that within two years, 40% of internet access will happen from mobile devices. Effective advertising on mobile devices is constantly changing, just as the mobile devices are. Opportunities for marketing include display ads and apps, which offer click through links and app utility. Mobile commerce is still developing and is dependent on the evolution of smartphone technology. Apps are not always for actual sales online, but also for coming up with something creative that drives brand awareness.

4Mar/10Off

Luke Murray explains Mobile X Columbus

4Mar/10Off

Marketing Strategies for Mobile Social Media Apps – Ryan Bauer

Social Media has given rise to numerous innovative applications which link to established social networks. One example is Foursquare, a location based marketing app, which posts users location check-ins and info about locations to social networks including Twitter & Facebook. Ryan pointed out that establishments can link advertising and  promotional campaigns to these location based apps to drive traffic to their businesses. Loyalty programs and other visitor benefits can be promoted on social networks and already developed mobile marketing apps. Using coupon codes, click through rates and other measurable indicators, clients can track the penetration of their program. Opportunities exist for development of apps that create these cross-platform marketing utilities and give users real time results and business building opportunities. Contests and sweepstakes are also great ways of capturing new users and measuring consumer interest and interaction. Social media can create the interest or 'buzz' for business and then the businesses can convert interest into sales through the use of relevant mobile marketing apps.

4Mar/10Off

The App Store: Apps & Trends – Bob Babcock

Yes...there is an app for that. And if there isn't, just wait a few weeks. With exponential growth and currently over 160,000 apps available, the iPhone app store has a mind boggling array of apps for every imaginable service, game, resource and more. On an average day, about 800 apps come out, including books, multiple iterations of one app and new unique offerings. Its a real challenge for new developers to set themselves apart. If you can create a marketable app, there is a considerable opportunity for creating a revenue stream from its sales. Even free apps can make money through advertising networks like Ad Mob. One amusing note - as in other areas of marketing, one can never go wrong underestimating the taste and maturity of the user audience. Example: The day after Christmas, with new iPhones and iTunes gift cards in hand, people purchase iPhone apps at record pace. The most popular app downloaded on Dec. 26? Drum roll, please--iFart. 'Nuff said.

4Mar/10Off

Chuck and Rocky’s “Chucks”

Chuck Yim and Rocky VanBrimmer sporting the "Chuck Taylors." Can you tell who's are made of leather?

 

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4Mar/10Off

MobileX hits Columbus

MobileX conference kicking off in Columbus with a full house of enthusiastic developers, marketers and entrepreneurs, all here to expand their knowledge in the field of mobile media and wireless technology. Keynote speaker, Charles Yim getting things going with an overview of mobile advertising & how mobile devices have become integrated into every aspect of our lives. Even in the midst of recent disasters, like the earthquake in Chile, people relied on their mobile, wireless devices for communication and information when all other networks had collapsed. Yim's company, Ad Mob, is a cross platform mobile advertising network, enabling mobile developers to integrate advertising into their applications on mobile devices, as a revenue source and a marketing tool. Amazing integration of advertising, SEO marketing, and effective advertising push for ranking and promoting mobile media apps. Inspiring and practical success story for illustrating the scope of mobile media business opportunities.